Thursday, August 18, 2011


If you think of American style, particularly west coast style, the first and most notable thing that comes to mind is denim. Indigo blue masculine jeans.
There are so many types of jeans out there, so many 'Originals' and so many manufacturers…

Whats the best? What should you be looking for? Easy answer my friends:
a pair from a company called, Tellason.

They are made from great fabric ( the most important) great cut ( equally important) and a great company! but the really good news is that for what i would consider the 'Maserati' of denim, the price is only $198.
If you have been shopping around for a real good pair of raw selvedge denim you know this is a GREAT PRICE. I can tell you- you get more than your moneys worth.

Just before i left San Francisco i had the pleasure of sitting down with Tony Patella & Pete Searson from Tellason  ( yup, last names mashup makes Tellason) right next to their factory in the heart of San Francisco. Where denim ( or at least jeans as we know them today) was born.
Talking about denim and its place in a mans wardrobe.  Tony defines for me some basic basic terms when it comes to denim:  'Raw Denim' for example,  is denim that has been dyed but has not been washed after that process. When you buy a pair, the fabric has not soaked up a single drop of water and the "extra" dye has not been washed away.  If you google 'denim pollution' you will see jeans factories in Asia polluting the rivers with chemicals and dye. Not only is this disastrous to the environment, but its not necessary for a really good pair of jeans Tony explains.
What makes a good pair of jeans is  how it fits the person who is wearing it. By not washing it you are allowing the fabric to mold to you and your life style:
Where you put your wallet, where you wipe you hands, Pete points this out as the Barista at the coffee shop  where we are sitting  wipes his hands on his apron and denim after making every cup of coffee. We are sitting at Blue bottle coffee in Mint Plaza a few doors down from the Tellason factory. Incidentally the best coffee on the west coast FYI)) how you sit and walk. All those affect how the fabric and the dye in it reacts, how it moves. after wearing it for  a while raw denim become YOUR denim!

To get the best effect its suggested to wash raw denim as infrequent  as possible. After you wear it for a while (a year or until its unbearably smelly which ever comes first) once you do wash it (cold water, black woolite. soak for an hour rinse and dry flat) it will gain the most beautiful color and patina. a deep indigo blue (like those vintage jeans) with marks of your lifestyle..
I asked Pete: Whats the difference between these and a pair of jeans at the gap for $39?
We do everything ourselves he tells me (his indigo stained fingers speak volumes by themselves). We get the best fabric from Cone Mills in south carolina (where Levis get their denim) and we do everything right here in San Francisco, where jeans come from. right in the heart of the city. We want to create a really great pair of denim that you can wear for years. We also want to make sure that the price point if affordable and reasonable and that the style is timeless masculine and classic"
Pete is right, Indeed, the pair i have (now for over 6 months) is the best pair i own, and if you know me you know i own many.
You see, if you always want the best, ( lets say you wont settle for less.. Mr luxury car driving, Rolex wearing, mansion living man…or even if you are just an average man who wants a great pair)
 Tellason is what you want.
Look for it (their stockists are listed at )
its worth it!

a.Selvedge means that the fiber of the denim is long and wont fray at the end. its a better kind of fabric - thanks Tony :)
b. The name Denim comes from the name of a French town. In French de means of, denim mean of NĂ®mes. The original fabric is a cotton twill in which the weft is woven under under two or more warp threads. This produces the diagonal ribbing on the reverse side of the fabric ( the " white" side…)  which distinguishes denim from cotton duck also know as canvas…
Denim has been used in  American since the late 18th century.  Some say that the name 'Jeans' comes from the names in french for the Italian town of Genoa were pants were made of denim..

Thursday, August 11, 2011

new menswear site... Park and Bond

The newest kid in Menswear/meanstyle-town is Park and Bond ( named after two very stylish streets). The new site comes from the Gilt Group that we all know and love. This site however is trying to cash on the new trend ( might not be a trend anymore, seems to be more 'de rigor' at this point…) of the editorial content and e-commerce intersection.

The site is designed exclusively for men ( i have no doubt a women's version is coming next) and offers full price items from about 80 brands for the man who is interested in clothes and style that are current and modern.  Much like Mr.Porter (.com) the site offers an array of clothes, accessories and life style guides in a sleek interface.

Shopping on-line can be overwhelming, especially if you are not  exactly sure what you are looking for and have more of a general idea of what you would like…
Sites like and and Yoox before them offer us a well curated online department store that tries to make shopping easier and more manageable.
While knowing what is classic and stylish can still be hard (not to mention getting something, trying it on and realizing its not flattering AT ALL!) sites such as this one attempt to offer those who do not want to spend whole days shopping for that one "fill in the blank"…  a shopping experience that is more intimate and much more 'knowledgable', In today economy, one wants to get the most of out of their money and knowing what the brands are, the craftsmanship and material is important.

No doubt that the site is aiming at men who can afford spending top dollar on a vintage watch ($3700 for a fantastic Rolex air-king with a nato strap) or $50 on a shampoo. but its worth the visit, and looking out for those specific items you might be looking for or get inspired by.

While at the moment the site stocks great  brands and the variety of products, whats worth looking at most is their C.O Bieglow apothecary and their Cedes travel accessory shop and of course their 'how to?' and advice section, aptly named "the intersection".

for the time being they offer free shipping and an impressive assortment of merchandise ( i got a pair of shoes vie been hunting down for a few weeks.. il let you know when they arrive)